/DaviesMoore Rebrands to 116 & West: A Moore | Lodge Company

DaviesMoore Rebrands to 116 & West: A Moore | Lodge Company

With roots relationship again to 1953, and more than a decade since their last big splash, DaviesMoore is evolving once more.

DaviesMoore is now 116 & West: A Moore | Lodge Company.

Possession of the impartial company stays the identical and is mirrored within the new identify.

“The impetus of rebranding the agency was to spotlight the contributions of our long-time associate and COO, Carolyn Lodge,” stated Edward Moore, CEO and founding associate. “Moreover, we felt we may higher place our company as what it has grown into: an company with regional and nationwide shoppers all through the western United States.”

With roots because the oldest promoting company in Idaho, 116 & West will proceed to supply built-in advertising and marketing providers to firms with native, regional, and nationwide footprints. “We’ve our most gifted workforce in 20 years,” stated Lodge, “and this new model is a mirrored image of their imaginative and prescient and the way forward for our enterprise.”

The identify “116 & West” is a direct indication of the company’s location: the 116th line of longitude. However the identify additionally illustrates the company’s path and enterprise vertical. 116 & West goals to be a premier company alternative for firms from the Rocky Mountains to the Pacific coast.

The decision to time the rebrand alongside the new year was purposeful. The company wished to align their new id and enterprise targets with the cultural perspective of latest beginnings. The 12 months 2020 additionally marks the tenth anniversary of Lodge’s partnership within the agency.

Study extra concerning the transition and new id at www.116andwest.com.

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