Possession of the impartial company stays the identical and is mirrored within the new identify.
“The impetus of rebranding the agency was to spotlight the contributions of our long-time associate and COO, Carolyn Lodge,” stated Edward Moore, CEO and founding associate. “Moreover, we felt we may higher place our company as what it has grown into: an company with regional and nationwide shoppers all through the western United States.”
With roots because the oldest promoting company in Idaho, 116 & West will proceed to supply built-in advertising and marketing providers to firms with native, regional, and nationwide footprints. “We’ve our most gifted workforce in 20 years,” stated Lodge, “and this new model is a mirrored image of their imaginative and prescient and the way forward for our enterprise.”
The identify “116 & West” is a direct indication of the company’s location: the 116th line of longitude. However the identify additionally illustrates the company’s path and enterprise vertical. 116 & West goals to be a premier company alternative for firms from the Rocky Mountains to the Pacific coast.